NHTSA Tools

Tips on Using this Promotional Planner

The intent of this promotional planner is to provide you with marketing materials, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding the "Click It or Ticket" mobilization. The materials available to you can be used in several capacities and all carry the "Click It or Ticket" theme to reinforce our message.

Please select, tailor and distribute this planner in a way that best fits your local situation and objectives.

Thought Starters for Promotional Activities
Thought Starters for School Activities

Earned Media Materials

News Release	MS Word Format PDF Format

Letter to the Editor	MS Word Format PDF Format

Op-Ed Article	MS Word Format PDF Format

Fact Sheet	MS Word Format PDF Format

Drop In Article	MS Word Format PDF Format

Proclamation	MS Word Format PDF Format

General Creative Materials

TV Billboard

To accompany the State media buy for the "Click It or Ticket" program, this animated TV billboard can be distributed to TV stations and used in value-added opportunities.

Windows Media Player Sample [344 kb] QuickTime Sample [160 kb]

Posters

This poster playfully reminds viewers that law enforcement officials will be watching by illustrating a police car behind a scented tree car freshener. The line of copy at the footer reinforces that tickets and fines will be levied on those choosing not to wear safety belts.

Preview [140 kb] JPEG (Press Ready) [6.8 MB] PDF (Press Ready) [21.3 MB]

This straight-forward poster depicts an officer writing a ticket and states that tickets will be written with "No Exceptions" to those not wearing their safety belts. The footer copy reinforces the "Click It to Ticket" message.

Preview [120 kb] JPEG (Press Ready) [7.7 MB] PDF (Press Ready) [21.9 MB]

A high impact poster that visually depicts the act of buckling up by illustrating a safety belt. The copy reiterates the key message that safety belts not only save lives, but also can save money in fines for those not wearing safety belts.

Preview [216 kb] JPEG (Press Ready) [6.7 MB] PDF (Press Ready) [15.3 MB]

24/7 Creative Materials

Banner Ads

For use on State websites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate to the viewer that law enforcement will be working day and nite.

160 pixels wide x 600 pixels tall: Preview Download

300 pixels wide x 250 pixels tall: Preview Download

468 pixels wide x 60 pixels tall: Preview Download

728 pixels wide x 90 pixels tall: Preview Download

TV Billboard

To accompany the State media buy for the "Click It or Ticket" program, this static TV billboard can be distributed to TV stations and used in value-added opportunities.

JPEG Version [344 kb] TIFF Version [652 kb] BMP Version [1.2 MB]

Posters

This poster visually depicts officers issuing tickets in both day and night scenes and the copy stresses to viewers that they will need to "Buckle Up or Pay Up".

Preview [192 kb] JPEG (Press Ready) [8.2 MB] PDF (Press Ready) [22.7 MB]

This poster literally illustrates that law enforcement efforts will be round the clock by depicting a sun and moon. The copy again reinforces the "Buckle Up or Pay Up" messaging.

Preview [192 kb] JPEG (Press Ready) [8.2 MB] PDF (Press Ready) [22.7 MB]

This poster, by showing an officer and using the line "Open 24 Hours a Day", communicates that law enforcement will be watching around the clock for safety belt offenders.

Preview [124 kb] JPEG (Press Ready) [12.7 MB] PDF (Press Ready) [37.1 MB]

Pickup Creative Materials

Banner Ads

For use on State websites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) visually buckle the two parts of a pickup truck to reinforce the safety belt and ticket message to the audience.

160 pixels wide x 600 pixels tall: Preview Download

300 pixels wide x 250 pixels tall: Preview Download

468 pixels wide x 60 pixels tall: Preview Download

728 pixels wide x 90 pixels tall: Preview Download

TV Billboards

A straight forward billboard aimed at increasing belt-usage among pickup truck drivers, this billboard depicts the two parts of a truck buckling together and communicates to the viewer that they should buckle up or pay the consequences.

JPEG Version [144 kb] TIFF Version [288 kb] BMP Version [1.2 MB]

Posters

A straight forward poster aimed at increasing belt-usage among pickup truck drivers, this billboard depicts the two parts of a truck buckling together and communicates to the viewer that safety belts reduce fatalities in truck rollovers by 80%.

Preview [40 kb] JPEG (Press Ready) [5.0 MB] PDF (Press Ready) [12.3 MB]

This poster illustrates a police car in the rear-view mirror and communicates to the reader that law enforcement officials will be issuing tickets, not warnings. The copy for this poster again stresses the "Buckle Up in Your Truck" messaging.

Preview [48 kb] JPEG (Press Ready) [10.4 MB] PDF (Press Ready) [31.2 MB]

Rural Creative Materials

Banner Ads

For use on State websites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate that tickets will be issued no matter where you live.

160 pixels wide x 600 pixels tall: Preview Download

300 pixels wide x 250 pixels tall: Preview Download

468 pixels wide x 60 pixels tall: Preview Download

728 pixels wide x 90 pixels tall: Preview Download

For use on State websites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate that tickets will be issued no matter where you live.

160 pixels wide x 600 pixels tall: Preview Download

300 pixels wide x 250 pixels tall: Preview Download

468 pixels wide x 60 pixels tall: Preview Download

728 pixels wide x 90 pixels tall: Preview Download

TV Billboards

This set of billboards visually depict rural roads (and drivers) and communicate that no matter where you live, law enforcement officials will be watching and issuing tickets.

JPEG Version [276 kb] TIFF Version [592 kb] BMP Version [1.2 MB]

This set of billboards visually depict rural roads (and drivers) and communicate that no matter where you live, law enforcement officials will be watching and issuing tickets.

JPEG Version [408 kb] TIFF Version [856 kb] BMP Version [1.2 MB]

Posters

This poster illustrates an officer writing a ticket and cautions viewers that they will be seeing him in their rear view mirrors if they choose not to wear their safety belts.

Preview [136 kb] JPEG (Press Ready) [4.3 MB] PDF (Press Ready) [10.6 MB]

This poster visually depicts a rural driver and a small town sign. The copy which states "Yes Even Here." communicates that no matter where you live, law enforcement officials will be watching and issuing tickets to those not wearing safety belts.

Preview [56 kb] JPEG (Press Ready) [17.6 MB] PDF (Press Ready) [41.2 MB]

This poster playfully illustrates a rural scene using a cow image and states to viewers that even though they may see more cows than cops, tickets will be issued to those not wearing their safety belts.

Preview [48 kb] JPEG (Press Ready) [10.4 MB] PDF (Press Ready) [27.9 MB]

This poster illustrates a police car in the rear-view mirror and communicates to the reader that law enforcement officials are stepping up enforcement efforts and that there will be no exceptions.

Preview [56 kb] JPEG (Press Ready) [8.5 MB] PDF (Press Ready) [25.0 MB]

This poster depicts a rural driver on a gravel road to communicate that law enforcement will be watching drivers and issuing tickets to those not wearing safety belts on all types of roads and in all locations.

Preview [68 kb] JPEG (Press Ready) [16.3 MB] PDF (Press Ready) [38.0 MB]

Media Materials

Radio Spot

To accompany the State media buy for the "Click It or Ticket" program, this radio spot reinforces the key messages that: 1. law enforcement efforts will occur around the clock (day and night) 2. Enforcement will occur in all areas and 3. If you are not using a safety belt, you will get a ticket.

MP3 Shell [1.2 MB] Script (Word File)

Television Spot

To accompany the State media buy for the "Click It or Ticket" program, this television spot reinforces the key messages that: 1. law enforcement efforts will occur around the clock (day and night) 2. Enforcement will occur in all areas and 3. If you are not using a safety belt, you will get a ticket.

Windows Media Player Sample [3 MB]